Master's degree: Graphic Production, Web Development & Design
Institut BGS
Art direction, front and back-end web, UX/UI, print and digital media.
I design and build it myself, from the first sketch to launch. You talk to the person doing the work, not a salesperson.
Recent Projects
Bilingual recruitment platform, live CRM
Full rebuild for a private service staffing agency: job listings fed in real time by the Zoho Recruit CRM, a secure candidate portal, two languages, two colour modes. Shipped on a fixed date, on time.

Bilingual WordPress, finally simple to manage
A Montreal basketball league stuck with a website nobody could update. Rebuilt from scratch: a clear back office, two languages, and scores that are measured rather than promised.

One-page, mobile-first, built for WhatsApp
Full identity, then a one-page store: brand assets, print, mobile-first SEO and WhatsApp Business built in. Customers reach the shop in one tap.View project ↗

A hand-coded theme, no sluggish page builder. Before/after module to show the work, local SEO, SSL and OVH hosting set up.View project ↗

A faster, better-ranked site after migration
Catalog, product pages and SEO reworked, compliance done. Proof: Niousha Bantoo, natural cosmetics. View project ↗

Logo, brand guide, copy, illustration, an immersive site and promo assets. One art direction held from start to finish.View project ↗
Proof: Kenékem - African heritage
I build sites that pay off, not just sites that please. A gorgeous thing that doesn't convert? To me, that's a miss.
I've been doing this for over twenty years, for small shops and big companies alike. Redesigns, builds from scratch, SEO, branding, content. I've worked with Logibec, SNCF-Geodis, Atrium Innovations and Aéroports de Paris. Today my clients are in Canada, France and Africa.
Front and back end (HTML, CSS, JavaScript, PHP, React, Next.js), design, CMS (WordPress, Shopify, Wix, WooCommerce, Drupal), SEO, analytics. Everything goes through the same pair of hands; nobody passes the buck.
My technical choices have to hold up two years from now, or they were the wrong ones. And I design every screen for the people who will actually use it. I take on one-off projects; if the team and the project are worth it, a permanent role doesn't scare me.
Outside the web, I write and illustrate. That's where I learned to cut whatever doesn't serve the message.
Tell me about your project. I'll give you my honest take, and how I'd go about it.
Front-end: HTML5, CSS3, JavaScript, React, Next.js · Back-end: PHP, Node.js, MySQL · API integrations (Zoho Recruit, WhatsApp Business, REST) · Git, GitHub, version control and deployment · Responsive, mobile-first, performance, accessibility
WordPress: custom themes, plugins, API integrations · Shopify: one-page stores, migration, product optimization · Wix, WooCommerce, Drupal, HubSpot CMS · Migration, integration, maintenance and deployment · Content governance, SEO, accessibility
Technical and editorial SEO (on-page, local, multilingual) · GA4, Google Tag Manager, Hotjar · RankMath, TranslatePress · Audits, rank tracking, reporting · Web copywriting FR/EN, content strategy · Social media management and editorial planning (LinkedIn, Instagram, Facebook)
Visual identity, branding, brand guidelines · Adobe Creative Suite (Photoshop, Illustrator, InDesign) · UI/UX, wireframes, prototyping · Premium print materials, illustration, layout
SSL, OVH, server and DNS configuration · Legal pages, GDPR compliance · Trello, ClickUp, Jira, agile methods · Training, documentation, client support
Institut BGS
Art direction, front and back-end web, UX/UI, print and digital media.
ESAD de Reims
Visual arts, illustration, art history, design, workshops and projects.
Lycee de Chazournes
Literature, analysis, visual arts, advanced English.

Since AI arrived at the heart of recruitment processes, a new kind of silence has settled in. I find myself wondering: are Human Resources still human?
Your information stays private. I respond within 48 hours.